We run experiments to
validate
ideas.
“What absolutely must be True for this business idea to succeed?” Those key questions are the foundation of our structured experiments.
“What absolutely must be True for this business idea to succeed?” Those key questions are the foundation of our structured experiments.
OUR VALUE PROPOSITION:
To build investor-ready business models that scale easily with confidence
01
Blue Ocean Strategy
We start with market research and existing solutions analysis to discover unmet needs and overlooked opportunities, looking beyond crowded markets to find sweet spot for innovation.
02
Business Model Design
Once we identify an opportunity, we brainstorm and visually structure raw ideas into Business Model Canvas and Value Proposition Canvas, ready to make some testable assumptions
03
Customer Development
We engage directly with potential customers to understand their jobs, pains and gains, then conduct various experiments to validate our solution hypotheses.
04
Lean Startup Method
We develop light-weight prototypes and continuously refine our MVPs using the Build-Measure-Learn Feedback Loop until we feel very confident that the Product is investor-ready.
01
Blue Ocean Strategy
We start with market research and existing solutions analysis to discover unmet needs and overlooked opportunities, looking beyond crowded markets to find sweet spot for innovation.
02
Business Model Design
Once we identify an opportunity, we brainstorm and visually structure raw ideas into Business Model Canvas and Value Proposition Canvas, ready to make some testable assumptions
03
Customer Development
We engage directly with potential customers to understand their jobs, pains and gains, then conduct various experiments to validate our solution hypotheses.
04
Lean Startup Method
We develop light-weight prototypes and continuously refine our MVPs using the Build-Measure-Learn Feedback Loop until we feel very confident that the Product is investor-ready.
01
Blue Ocean Strategy
We start with market research and existing solutions analysis to discover unmet needs and overlooked opportunities, looking beyond crowded markets to find sweet spot for innovation.
02
Business Model Design
Once we identify an opportunity, we brainstorm and visually structure raw ideas into Business Model Canvas and Value Proposition Canvas, ready to make some testable assumptions
03
Customer Development
We engage directly with potential customers to understand their jobs, pains and gains, then conduct various experiments to validate our solution hypotheses.
04
Lean Startup Method
We develop light-weight prototypes and continuously refine our MVPs using the Build-Measure-Learn Feedback Loop until we feel very confident that the Product is investor-ready.
01
Blue Ocean Strategy
We start with market research and existing solutions analysis to discover unmet needs and overlooked opportunities, looking beyond crowded markets to find sweet spot for innovation.
02
Business Model Design
Once we identify an opportunity, we brainstorm and visually structure raw ideas into Business Model Canvas and Value Proposition Canvas, ready to make some testable assumptions
03
Customer Development
We engage directly with potential customers to understand their jobs, pains and gains, then conduct various experiments to validate our solution hypotheses.
04
Lean Startup Method
We develop light-weight prototypes and continuously refine our MVPs using the Build-Measure-Learn Feedback Loop until we feel very confident that the Product is investor-ready.
Testing business ideas just like
scientists.
Testing business ideas
just like
scientists.
Testing business ideas just like
scientists.
Testing business ideas
just like
scientists.
A practical guide to reducing risk and increasing success in innovation. It introduces a structured, evidence-based approach to testing ideas through rapid experimentation. By prioritizing hypotheses, running cost-effective experiments, and analyzing real-world data, entrepreneurs and teams can validate their business models before making big investments.
01
Hypothesis
We define assumptions about a problem, solution, and market fit to test desirability, viability, feasibility, and adaptability risks for every product idea.
01
Hypothesis
We define assumptions about a problem, solution, and market fit to test desirability, viability, feasibility, and adaptability risks for every product idea
01
Hypothesis
We define assumptions about a problem, solution, and market fit to test desirability, viability, feasibility, and adaptability risks for every product idea.
01
Hypothesis
We define assumptions about a problem, solution, and market fit to test desirability, viability, feasibility, and adaptability risks for every product idea.
02
Experiment
We design a set of experiments based on hypotheses, risk types, evidence strength, costs and setup time. Start small, test fast, and define success metrics beforehand.
02
Experiment
We design a set of experiments based on hypotheses, risk types, evidence strength, costs and setup time. Start small, test fast, and define success metrics beforehand.
02
Experiment
We design a set of experiments based on hypotheses, risk types, evidence strength, costs and setup time. Start small, test fast, and define success metrics beforehand.
02
Experiment
We design a set of experiments based on hypotheses, risk types, evidence strength, costs and setup time. Start small, test fast, and define success metrics beforehand.
03
Evidence
We collect qualitative and quantitative data, synthesize and categorize them into themes. More fact-based data points mean stronger reliability and higher confidence levels.
03
Evidence
We collect qualitative and quantitative data, synthesize and categorize them into themes. More fact-based data points mean stronger reliability and higher confidence levels.
03
Evidence
We collect qualitative and quantitative data, synthesize and categorize them into themes. More fact-based data points mean stronger reliability and higher confidence levels.
03
Evidence
We collect qualitative and quantitative data, synthesize and categorize them into themes. More fact-based data points mean stronger reliability and higher confidence levels.
04
Insight
We analyze evidence to confirm or reject a hypothesis. Sometimes it’s unclear, or it's a new insight. The key is real-time, actionable learning on the fly.
04
Insight
We analyze evidence to confirm or reject a hypothesis. Sometimes it’s unclear, or it's a new insight. The key is real-time, actionable learning on the fly.
04
Insight
We analyze evidence to confirm or reject a hypothesis. Sometimes it’s unclear, or it's a new insight. The key is real-time, actionable learning on the fly.
04
Insight
We analyze evidence to confirm or reject a hypothesis. Sometimes it’s unclear, or it's a new insight. The key is real-time, actionable learning on the fly.
05
Action
We decide whether to test a new hypothesis, re-test the same one, to update our value proposition/ business model or dropping the idea forever.
05
Action
We decide whether to test a new hypothesis, re-test the same one, to update our value proposition/ business model or dropping the idea forever.
05
Action
We decide whether to test a new hypothesis, re-test the same one, to update our value proposition/ business model or dropping the idea forever.
05
Action
We decide whether to test a new hypothesis, re-test the same one, to update our value proposition/ business model or dropping the idea forever.
Invest with us
We're open to collaborations with Corporate Ventures and Limited Partners who want to make a net positive to the world. Let’s explore insights, test ideas, and co-build the future together.