About OS Research
We are an independent research and experimentation team dedicated to building and testing innovative business ideas.
We help startup founders, teams, and organizations validate their product, service, and business model hypotheses effectively—before committing time, money, and resources into a project.
Trieu Vy Nguyen
Founder & Chief Explorer
/OUR VALUES/
Human Centered
We believe innovation starts with people. By deeply understanding human needs, behaviors, and aspirations, we create solutions that are not only effective but also meaningful and impactful.
Insight-Driven
Decisions shouldn’t be made on guesswork. We uncover deep insights through rigorous research and data analysis, turning complexity into clarity so businesses can move forward with confidence.
Imaginative
The future belongs to those who dare to think differently. We push boundaries, challenge assumptions, and explore bold new ideas to unlock fresh opportunities and drive real change.