About OS Research

We are an independent research and experimentation team dedicated to building and testing innovative business ideas.

We help startup founders, teams, and organizations validate their product, service, and business model hypotheses effectively—before committing time, money, and resources into a project.

I believe startups are crucial to humanity’s advancement—they drive innovation, challenge the status quo, and shape the future.

My goal is to empower more people to take better risks, turning bold ideas into real and long lasting impact.

I believe startups are crucial to humanity’s advancement—they drive innovation, challenge the status quo, and shape the future.

My goal is to empower more people to take better risks, turning bold ideas into real and long lasting impact.

Trieu Vy Nguyen

Founder & Chief Explorer

/LIFE AT OS RESEARCH/

Beyond the office

We believe that great work comes from happy, well-rounded people. That's why we make sure there's always time for fun, learning, and team bonding beyond our project work.

A woman walking on a mountain trail
A woman walking on a mountain trail
A woman walking on a mountain trail

Every quarter, we step away from our screens for team activities that range from cooking classes to rock climbing. Our hiking club meets monthly for local trail adventures, and our book club discussions often spiral into fascinating debates about technology, design, and the future of digital.

A smiling woman throwing a basketball
A smiling woman throwing a basketball
A smiling woman throwing a basketball

/OUR VALUES/

Human Centered

We believe innovation starts with people. By deeply understanding human needs, behaviors, and aspirations, we create solutions that are not only effective but also meaningful and impactful.

Insight-Driven

Decisions shouldn’t be made on guesswork. We uncover deep insights through rigorous research and data analysis, turning complexity into clarity so businesses can move forward with confidence.

Imaginative

The future belongs to those who dare to think differently. We push boundaries, challenge assumptions, and explore bold new ideas to unlock fresh opportunities and drive real change.